Global Sales Kick-offBarcelona

Turning global strategy into shared momentum

A three-day sales kick-off designed to bring 450 colleagues from 22 markets together around one clear direction. Send them home ready to act!

Barcelona, Spain450 guests22 marketsThree days

The ambition

The client wanted more than an annual conference. Its international sales teams needed to reconnect, understand the strategy for the year ahead and recognise the part they would each play in delivering it. The experience needed to create energy, encourage conversation, and turn a global business strategy into something meaningful for every guest.

The Perigon 360° View

PeopleConnectionMomentumInspirationImpact

We considered every angle of the experience from finding the right destination and creating an effortless international guest journey to shaping purposeful content, creative production, and technology. Presentations were balanced with interactive sessions, workshops, and shared experiences, giving colleagues opportunities to build relationships across markets. Every element was connected through one experienced Perigon team, giving the client a single point of contact and a clear view throughout.

The human advantage

The event brought the organisation's strategy to life, strengthened relationships across markets, and gave the sales team renewed clarity and momentum for the year ahead. When unexpected travel disruption affected several international arrivals, our connected travel, and events teams reorganised transfers, updated the venue and adjusted the programme before guests reached the destination. For the client, it meant one conversation. For the guests, it felt as though nothing had changed.
Perigon understood that this was never simply a conference. They connected the strategy, the people, and every practical detail to create an experience that gave our teams real energy for the year ahead.

What could a complete view unlock for your next event?

Whether you need help with one part of the journey or the entire experience, we bring the right people and partners together through one point of connection.

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